About Freddie

Freddie comes from a heritage of professional racing, back from when Ismael Rodriguez, Freddie's father, raced La Vuelta a Colombia in the late 50's. The family immigrated to Los Angeles in the 70's, immersing them in the fast growing love of cycling in California. There, Freddie found the passion for the bike in 1984 when his father took him to watch Alexi Grewal win the Olympic road race. That lead Freddie to quickly develop the nick name of Fast Freddie as he raced through the roads of Los Angeles, as cycling quickly grew in popularity. Freddie went on to compete in 7 Tour de France's, a member of the 2000 Olympic team, winning a stage of the Giro d'Italia and to win a record 4 U.S. Pro National Road Race Championships.

Throughout his career, Freddie spent his spare time studying sport business and marketing. His experiences and the lack of support fostered the desire to work on how he could make the sport better and create something that would be meaningful and different, rather than just another sponsor. He decided to take a risk at the height of his career to work for a new team that was changing how people looked at cycling and cycling clothing. That was Rock Racing (Rock & Republic). A brand that brought a different idea and cool factor to the sport. The idea was to finish his career at Rock Racing and become an Executive of the brand. But the market crash of 2008 put Rock out of business..... 

...and that was the beginning of FF cycling clothing.

From a young age, I was in love with design and architecture and through my 20+ years of racing as a top level professional I longed for designs that were bold and represented the beauty of the sport. As someone who has literally lived in cycling clothing for much of my adult life, I am aware of how form, fit, and function are key elements of cycling clothing, but often overlooked are the elements of style and design. I spent the majority of my European campaign racing for Italian teams which greatly enhanced my perspective on cycling clothing, culture, and my vision on how style can help you achieve more than just comfort. I was always a fan of the 70's and 80's before the idea of apparel being a billboard became the standard. I longed for the chance to create something in the sport that was more than just a sponsorship.